Dr. Beatrice Capestany
Senior Director, Solutions Consulting
Transforming market research through innovative consulting solutions. Bridging neuroscience, behavioral psychology, and advanced research methodologies to deliver actionable insights that drive business growth for Fortune 500 brands.
About Dr. Capestany
Academic Excellence
PhD in Psychology & Neuroscience from Duke University, with research focused on human decision-making, legal psychology, and consumer neurotechnology.
Industry Leadership
Senior Director of Solutions Consulting at quantilope, leading global pre/post-sales teams and working with Fortune 500 media, entertainment, and tech clients.
Research Expertise
Hands-on experience with fMRI brain imaging, quantitative surveys, behavioral experiments, and qualitative studies across diverse research contexts.
Research Background
Dr. Capestany's doctoral research at Duke University explored the fascinating intersection of psychology and neuroscience, focusing on understanding how and why people make decisions. Her work has examined cutting-edge topics including the psychology of legal decisions, virtual reality applications, and consumer neurotechnology.
Based in Alexandria, VA, she brings a unique perspective that combines rigorous scientific methodology with practical business applications, helping organizations leverage behavioral science to understand their customers at a deeper level.
Selected Publications
- •Farahany, N. A., Greely, H. T., et al. (including Capestany, B. H.) (2018). The ethics of experimenting with human brain tissue. Nature, 556, 429-432.
- •Harris, L. T., Capestany, B. H., & Tan, J. (2016). How next generation neuroscience technologies can facilitate comparison across cultural contexts and species. In: The Oxford Handbook of Cultural Neuroscience. Oxford University Press.
- •Capestany, B. H., & Harris, L. T. (2014). Disgust and biological descriptions bias logical reasoning during legal decision-making.Social Neuroscience, 9(3), 265-277.
Areas of Expertise
Advanced Market Research
Quantitative and qualitative methodologies including surveys, behavioral experiments, and neuroscience-based approaches for comprehensive market understanding.
Consumer Psychology & Neuroscience
Deep behavioral analysis leveraging psychology and neuroscience to understand subconscious drivers of consumer decision-making.
Strategic Consulting
Data-driven strategies that align market opportunities with business objectives, backed by rigorous analytical frameworks.
AI & Research Innovation
Leveraging generative AI and advanced research automation to enhance insights quality and efficiency for global brands.
Team Leadership & Scaling
Building and mentoring high-performance global consulting teams with proven success in scaling operations and driving organizational impact.
Brand Health & Growth
Mental availability tracking, category entry points, and evidence-based strategies for sustainable brand growth.
Speaking & Thought Leadership
Sharing insights on innovation, market research, and consumer intelligence through webinars, conferences, and educational content.
Lessons Learned from Two Years of Generative AI
Discover key insights from two years of implementing generative AI in market research. Learn about practical applications, challenges overcome, and best practices for integrating AI into your research workflow to drive better business decisions.
Watch Full WebinarquantiCon Series
Recent Presentations & Webinars
Better Brand Health Tracking
Grow your brand with mental availability metrics
Implicit Research & Consumer Psychology
Tapping into consumers' subconscious associations
AI in Consumer Research
The evolution of Generative AI in insights
Category Entry Points
Understanding buying situations for brand growth
Featured Webinars
Beyond the Buzz: Live Demo of Integrated AI for Research
Discover how quantilope's AI co-pilot streamlines consumer insights projects with integrated chat capabilities
New Brand Health Tracking: Grow Your Brand with Mental Availability
Advanced brand health tracking methodologies and mental availability strategies
Evolving Insights: Navigating Generative AI in Market Research
Explore how generative AI is transforming consumer research with real-world lessons
AI Workshop for Researchers: From Free Tools to Advanced Application
Learn to leverage AI tools and quantilope's AI co-pilot for enhanced research
Lessons Learned from Two Years of Generative AI
Explore how generative AI has evolved in market research with practical applications
Key Speaking Topics
Mental Availability & Brand Growth
How brands grow by increasing buying situations
Implicit Research Methods
Uncovering subconscious consumer associations
AI in Market Research
Leveraging generative AI for deeper insights
Innovation Testing
Automated approaches to product development
Behavioral Science Applications
Applying psychology and neuroscience to consumer insights
Research Automation
Scaling insights with technology
Consulting Approach
Discovery & Analysis
Comprehensive assessment of your business challenges, market position, and strategic objectives using rigorous research methodologies to establish a clear foundation for success.
Strategic Development
Leveraging behavioral science, advanced research methodologies, and analytical frameworks to develop evidence-based solutions that address your specific business needs.
Implementation Support
Hands-on guidance throughout the implementation process, ensuring seamless execution, knowledge transfer to your teams, and measurable results.
Continuous Optimization
Ongoing monitoring and refinement to ensure sustained success, adaptation to evolving market conditions, and continuous improvement of research capabilities.
Ready to Transform Your Business?
Let's discuss how behavioral science and data-driven insights can accelerate your growth.
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Let's Connect
Whether you're looking to enhance your market research capabilities, apply behavioral science to consumer insights, or transform your business through data-driven solutions, I'm here to help.